PUBLISHED ARTICLES.

The definition of luxury is transforming...A growing segment of the luxury market is rebuffing exclusivity and excess, evolving towards a new definition built around approachability, connectivity and positive impact. At the center of this evolution is a fundamental shift in consumer lifestyle and values towards greater consciousness.

2024 is shaping up to be an exciting year for hospitality, with several major trend movements, brands, and markets to watch. On the trend side, sustainability and wellness continue their momentum, evolving from niche interests into integral components of many brands' identities and offerings.

From boardrooms to kitchen tables, Artificial Intelligence or “AI” is dominating conversations. The release and open accessibility of ChatGPT in the past year marked a pivotal moment in the public understanding of the vast potential and everyday value of AI.

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From media to fashion, we are seeing a resurgence of high-profile brands entering hospitality. Ranging from directly branded concepts to co-branded developments and strategic partnerships, there is a growing trend of luxury brands investing in permanent hospitality platforms and experience outlets.