ARCHE
PROJECT TYPE : NEW - Initial Brand, Concept & Experience Development
SECTOR : Hospitality - Hotel
SCOPE : Initial brand concept & brand experience - strategy, design & positioning
Arche Collection hotels are a destination for discerning, conscious consumers seeking elevated experiences of hospitality, locality and wellness, delivered with a sense of luxury, without the carbon footprint.
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Arche Hotels aims to set the standard for healthier hotels and hospitality experiences by delivering elevated hospitality and wellbeing within the city through conscious innovation and market-leading sustainability.
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Partnering with the founding team to develop the initial Arche Collection brand identity, concept and experience, strategically positioning the core brand concept and consumer offering at the confluence of two major consumer movements - wellness & sustainability - developing a brand and offering on the leading edge of demand and conscious innovation.​​​​
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*Active Project